Kristina Halvorson

KRISTINA HALVORSON is the founder and president of Brain Traffic, a content strategy consultancy.

Kristina’s book, Content Strategy for the Web (New Riders, August 2009), is being called “the most important thing to happen to user experience design in years” (Peter Morville, co-author, Information Architecture for the World Wide Web). Content Strategy for the Web helps to define the discipline and business value of content strategy, offering simple steps for introducing it into your ongoing web initiatives.

Widely recognized as one of the world’s leading content strategists, Kristina speaks regularly to international audiences about how to deliver useful, usable content online, where and when your customers need it most. In 2009, She curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.

Kristina lives in St. Paul, Minnesota with her two children and ancient dog.

Photo: Warren Parsons. Used with permission.